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Magpie: Daniele Fiandaca, Cheil

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In this month’s magpie Daniele Fiandaca shares 3 shiny nuggets of inspiration.

Thanks to Burberry, fashion brands have really cottoned on to the saliency of digital and social and Fashion Week tends to be a good showcase opportunity for PR. Here are my highlights from the London and New York Fashion Weeks:

Top Shop Unique Live

Millions watched the online video of Topshop’s Spring/Summer 2012 Unique show in the three hours after the fashion retailer live streamed it Sunday. It was broadcast on Topshop’s website and Twitter page as was as on large screens at its Oxford Circus flagship store in London. The result: a properly connected fashion brand that’s not only social media savvy, but also in tune physically with its target demographic of the digital native.

DVF Google Glass Project

Also getting digitally creative was acclaimed designer Diane von Furstenberg, who added a new perspective to her show during New York Fashion Week with the help of Google’s Project Glass. Here is what she captured.

Burberry Store
Not to be undone, Burberry launched its new flagship store which, quite radically even for high-end retail, is designed to resemble its website. More here.
And finally, to tie the theme of haute couture’s on-going foray into cyberspace, I enjoyed this piece by Daljit Singh, who argues  that the experiential value of digital is poised to breathe new life into luxury design.
Calling all magpies in the Marketing Society membership to find and share their three favourite, shiny nuggets of wisdom and inspiration with the network for our regular feature on our blog – Magpie. From eccentric videos on YouTube to twitterfeeds that inspire you, new models/ways of thinking about marketing and creative ideas – send will@marketingsociety.co.uk your three favourite things. The more eclectic the better.


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